Choosing a business name is one of the first important decisions you will have to make when starting a new company! Here are 3 tips that will help you choose a business name that sells!
You will agree with us that choosing a name for your business is a hard task, especially if you have multiple partners and you are all trying to find the right decision and reach a consensus. A name is an identity that will drive your business and will be the deciding factor for buyers choosing between two similar products or services. A great business name tells a story, inspires brand advocates and legitimizes the business. The best way to come up with a business name that sells is to prepare yourself for a good brainstorm session.
So, how to choose a business name that sells? Here are 3 tips you need to follow:
- Do your homework – The first thing you need to do is research your business niche, your industry, and all important keywords related to it. You need to make an effort for this one as the more your business name explains about your business, the better your potential buyers will understand your point and what your business is all about. Any words related to the products or services your business offers are a great place to start. You can use Wikipedia, OneLook Reverse Dictionary, and Online Etymology Dictionary. Don’t be afraid to be creative, you never know what can come up with combining two or more words together.
- Don’t copy – Looking at the names of your competitors and trying to come up with something similar is a huge mistake. The business name should give you a competitive advantage and help you differentiate yourself and your business out from the crowd. Differentiating yourself with a great business name can help you climb the SEO search engine rank.
- Don’t hesitate to try something foreign – Sometimes all you need is a different language. Maybe there aren’t really words in the English language for your business name. If you think that all relevant keywords are already taken, you could use a phrase or word from a different language. Uber is the perfect example of choosing a foreign word, uber means over or across in German. If you decide to use a foreign word or phrase, make sure to research and determine all possible meanings.